with Luciano as its head
The Italian brand Benetton is known all over the world for its beautiful and practical clothes of bright colors, affordable for a wide range of people. The Benetton family has 8,000 stores in 120 countries and an annual turnover of $ 1.9 billion. This brand did not seek to get into the world of high fashion and did not claim to be exclusive to its products, but in a short period of time it achieved high results in business. Today Benetton has 4 brands: 1) United Colors of Benetton – casual style products; 2) Sisley – a line of fashionable clothes; 3) Playlife – a line of clothing for recreation; 4) Killer Loop – City-formatted clothing.
History of brand creation and development Continue reading