the brand’s prestige
Guccio Gucci, a young man, began his career at the Savoy Hotel in London. Although there he was both a waiter, a dishwasher, and an errand boy, Guchio had the opportunity to examine and study the expensive luggage (including the appropriate wardrobes) of wealthy hotel guests, thus forming his vision of sophistication and style. It was here that he had the idea of creating a fashion line, but it took a little less than half a century for the master to fulfill his dream.
The first step was a shop opened by him in Florence, specializing in the sale of bags and suitcases. Things were developing rapidly, and so Gucci soon moved to New York, changing his small boutique in Florence to a fairly large store on Fifth Avenue. Everyone soon started talking about Gucci (known mainly for soft leather shoes, bags and suitcases). The celebrities of that time – Grace Kelly, Sophia Loren, Sydney Poitier, Ronald and Nancy Reagan – spoke about him excellently, and with pleasure wore Gucci bags, shoes and scarves. Continue reading