Louis Vuitton
The French Louis Vuitton fashion house has about 350 luxury branded stores worldwide, with 10,000 employees in more than 53 countries. Louis Vuitton is one of the largest and oldest trading houses in the fashion world, with worldwide recognition and its own unique style.
Louis Vuitton is primarily famous for the design and creation of suitcases, bags and accessories, and only then come the collections of stylish and fashionable clothes. It is not surprising, because the history of the company began with suitcases.
The founder of the house is Louis Vuitton, born in 1821 in Franche Comte. At the age of sixteen, he was adopted by a student as a master in the manufacture of chests and began to manufacture travel suitcases. Gradually, the young man made significant progress in this area, his fame as a remarkable master in the manufacture of suitcases rapidly increased. There is an opinion that the empress Eugene, the wife of Napoleon III, contributed significantly to this. But be that as it may, in 1854 Louis opened his own trading house.
However, the main dawn of Louis Vuitton only began after 1858, when Louis Vuitton created a real masterpiece – a flat suitcase. This type of suitcase made a real revolution in baggage culture and was a resounding success. After that, the Vuitton house begins to develop rapidly: new workshops are opened, stylistic foundations of modern luggage are laid, created bags and suitcases begin to turn into luxury goods.
After the death of Louis Vuitton, his business was continued by the children. In 1892, the company was headed by Georges Vuitton. His merits include the fact that it was he who added such a design element as the Monogram branded canvas with the initials of his father “LV”, which is still relevant, and also the trademark of Louis Vuitton.
From 1936 until entering the international market and the modern period in the history of the enterprise, the company was headed by Gaston Louis Vuitton.
The fame of Louis Vuitton as a trendsetter in fashion and style, and not just as a manufacturer of bags and suitcases, began only in 1998, when the company launched the first collection of clothes, and also opened shoe, accessories and jewelry departments. Much of this is due to Marc Jacobs, who was appointed art director of Louis Vuitton in 1997. It was he who created the first women’s pret-a-porter collection from Louis Vuitton, thereby adding freshness and piquancy to the style of the famous French brand.
In addition, Jacobs now creates more and more unique and stunning things with the Monogram branded canvas: it can be made from denim, be perforated, varnished, colored – and long-time customers accept these transformations with a bang.
Today, “vuittonomania” is considered a worldwide phenomenon: millions of fashionistas around the world are trying to get at least some thing with the LV monogram. Louis Vuitton has been the one and only for over 150 years.
House products have only one drawback – Louis Vuitton handbags are faked much more often than all the others.
When purchasing things from the Vuitton fashion house, it is impossible to get rid of the feeling of being involved in the created image of Louis Vuitton.
