For more than thirty years, Versace fashion house has been pleasing true high fashion fans with its unrivaled clothing collections. Gianni Versace, the founder of the fashion house, managed to create a unique image, bewitched connoisseurs of true beauty, struck by frankness, sexuality and glamor.
The founder of the company was born in 1946 in the Italian town of Reggio Calabria. From childhood, he dreamed of becoming a pianist, but fate decreed in its own way. At the age of 18, Gianni began working in the studio of his mother, who kept a sewing salon, and she played a decisive role in the life of her son. For six years, Gianni worked with his mother: he often visited London and Paris, buying samples of clothes, and also gradually gained experience and necessary knowledge. The mother taught her son to treat women with special trepidation and love – perhaps this influenced the formation of his taste in the field of fashion.
In 1973, Gianni moved to live in Milan, which is now famous for its quarter with hundreds of fashion stores. 1978 can be called the beginning of Versace’s personal career, as he created his own company, Gianni Versace SpA, where many of his relatives worked. Thus, Versace was able to introduce his own collection of clothes on the market.
In March 1978, 34-year-old Gianni and his older brother Santo opened their first boutique in Milan, where they presented the first significant collection of women’s clothing models. Quite soon, a collection of men’s clothing was presented to the judges of fashion – already in September of that year.
In women’s clothing, Gianni was always attracted by tight-fitting fabrics, mini-skirts, very deep necklines, as well as open arms and back. Sensuality, sexuality and frankness are the main components of Versace fashion collections.
It was Versace who revived the fashion for tight pants, extremely short skirts, corsets and tight-fitting suits. He is also known for never stinting on the most beautiful and best-paid models to advertise his collections. Versace was one of the first fashion designers to start inviting world-famous photographers for advertising campaigns and photography. Versace fashion shows are a real spectacle: with music, sets, famous actors and musicians.
In 1989, the Versus youth clothing line was launched and is still managed by Donatella, Gianni’s sister.
At the same time, Gianni Versace was developing the original design of a wide variety of accessories: jewelry, bags and suitcases, perfumes.
Gianni Versace brought together the best models of the world – Cindy Crawford, Christy Turlington, Naomi Campbell and Linda Evangelista – on the catwalk at the show of her 1991-1992 fall-winter collection. It was he who introduced into the world of fashion such a familiar concept for us as a top model.
On July 15, 1997, a great fashion designer was shot dead on the threshold of his home, in Miami, by a certain Andrew Kunenan, a homosexual who, after these events, committed suicide. The true motive for the murder has not yet been established. Most experts put forward the version that the crime should be answered by the mafia organization of Calabria, which covered clandestine Italian factories that produce counterfeit products with the Versace logo. Losses from these Versace home factories totaled millions of dollars. Given that Gianni declared war on them, it is likely that the true reason lies precisely here.
After the death of the legendary fashion designer, the leadership of the Versace house passed to his sister, Donatella Versace (Donatella Versace). When the Italian in her 42 years led the brother’s empire, many doubted her success. Without going beyond the style created by Gianni, Donatella began to produce her own clothing lines. Well, eroticism and glamor remain unchanged in the Versace style. Nevertheless, it is hardly possible to repeat the tremendous success of his brother Donatella. Empire Versace is still one of the largest and most successful fashion houses, but, unfortunately, there is no more of the magnificent magnificence and fashion festival that Gianni loved so much.
Versace models have become real collectibles that are often exhibited in major museums in the world. These are works of art. The name Gianni Versace will forever remain in the history of the fashion world, and his famous instinct of a fashion designer and the audacity to put ideas into practice will serve as an example for more than one new generation of young masters.