Style, grace, minimalism – these are the qualities that unite every product created by Prada. A world-famous company for the production of bags, clothes, accessories and cosmetics is one of the leading companies in the European and American markets.
It all began in Milan back in 1913. This year, Mario Prada founded the company “Fratelli Prada” (from Italian – “Brothers Prada”). The company specialized in the production of travel bags made of exotic walrus leather, which aroused the interest of wealthy buyers. After 45 years, the leadership of Prada passed to the daughter of the founder – Louise. By that time, the company’s popularity had spread far beyond Europe. Prada travel bags with precious wood and tortoise shell inserts adorned with rhinestones were in demand, both among European and American aristocracy. However, the impracticality of such models, which were distinguished by their high weight, led to the fact that interest in Prada products gradually faded away, reducing the company’s profit to a minimum.
In 1979, 29-year-old granddaughter of Mario Prada, Miuccia Prada, took charge of the company. And after another six years, Prada introduced a completely new collection of bags, which made me look at the brand in a completely different way. The new Prada bags were very different from the products created by the company earlier: sewn from black parachute nylon, they were much lighter and more practical. These qualities were quickly appreciated by customers who purchased Prada bags, despite their high price.
The lack of design education did not stop Miuccia in 1989 from releasing the Prada pret-a-porte clothing collection, which immediately became popular due to its elegance. The collection was dominated by black, creating a contrast to the vibrant tones prevalent at that time. Three years later, Miucia creates a new brand – Miu Miu. Made in soft and warm colors, Miu Miu clothing has become the exact opposite of pret-a-porte. Light and comfortable, it quickly gained a place in the hearts of young buyers.
Not stopping there, in the 90s, Miuchiya produces clothes for men, a collection of underwear, as well as a line of sunglasses. The design of the latter created a powerful contrast to the familiar Prada style. Despite critics’ predictions, “Ugly Prada” – as the glasses in thick, square frames called it — interested buyers, becoming subsequently one of the company’s most recognizable lines. The resonance caused by the collection of glasses did not pass without a trace, and after a short time, Miuchiya received an award at the international design competition in the USA, in the nomination “Best Accessories”.
Today Prada is a powerful global concern uniting six different brands and more than a hundred stores in different countries of the world. The company’s products, represented by the brands Prada Donna, Prada Uomo, Miu Miu, Helmut Lang, Jil Sander, Granello, and until recently also Fendi and Byblos, meet the needs of the most demanding customers. Prada shoes are even chosen by the Pope. Since multi-brand stores do not allow conveying the whole atmosphere of Prada, the company’s products are distributed primarily through a network of its own boutiques. In Russia, the company’s clothes, shoes and accessories can be purchased in Moscow at the Tretyakov Drive, as well as at the Central Department Store and at Barvikha Luxury Village. The boutiques that opened in 2002 – 2005 give visitors the opportunity to fully enjoy the Prada style and buy world-class brand products in its original version.
The latter is especially important because Prada is one of the most frequently counterfeited brands in the world.
Miucia and her husband Patricio Bertelli are working together on the development of Prada. Moreover, while Patricio is engaged in commercial matters, then Miucia, on the contrary, is completely absorbed in the development of new collections and lines. However, the creative work did not prevent the versatile Miuchiya from becoming one of the 30 most influential women in Europe (according to the Wall Street Journal).
Creating a new model, Prada always strives for excellence, working out every detail to the smallest detail. Surprisingly, as Miuchiya herself says, when developing clothes and accessories she is guided, first of all … by intuition. Prada owns a fortune of 1.5 billion dollars, however, Miucia is actively continuing its activities, releasing more and more collections.
The collections constantly presented by Prada at the Haute Couture Weeks in Milan underline the image of an elegant, but at the same time, feminist girl. “Do not give up, study and boldly step into the big world” – this is the idea of Miuchiya, which she seeks to convey to each of us.