The history of this Fashion House began with a hat boutique, which opened in 1890 in Paris. At that time, hats, varied in color, style, decoration, were an obligatory part of the women’s toilet. Jeanne Lanvin, the owner of the new atelier, was an outstanding woman. Her nature combined the talent of a fashion designer, the ability to conduct her own, albeit small, business, and the ease of easy communication. She did not limit herself to the production of hats, albeit expensive and sophisticated. A little time after the opening of the hat atelier, Jeanne Lanvin began to sew women’s clothing that was impeccably tailored and styled.
It was Zhanna Lanvin who began to separate women’s clothing “by age”. Before that, children’s dresses were made in exact accordance with adults. Jeanne created the individual style of a teenage girl. And here already adult fashionistas began to copy children’s models, customizing them for themselves. Entire families became the clients of Jeanne Lanvin: sons, daughters and high-ranking parents.
In 1913, the traditional casual wear of English ladies, boring stiff “daydress”, was replaced by the famous light and airy dresses from LANVIN – ankle-length. A visiting card of the company was a combination of virtuoso embroidery and bead jewelry with light and clear floral shades. In 1925, 800 people worked in LANVIN workshops. Each show of the new collection was attended by up to 300 models. In 1926, LANVIN launched a men’s line. A year later, the first perfumes of the Lanvin brand appeared.
One of the oldest fashion houses lived the twentieth century without the slightest hint of aging. He still remains the standard of French luxury in fashionable clothes, perfumes and accessories. Lanvin is clothing for women with a face. In other words, these are royal things that do not give reason to think that the main thing in the queen is her outfit. Clothing that radically changes the appearance of a woman changes her views and worldview.
Lanvin – for those who do not need such decisive changes. Things of this brand emphasize your unique look and make others admire the face of a woman wearing Lanvin clothes with her head proudly raised.
The history of fashion is the story of a woman and female beauty. However, it would be strange to think that the ability to dress beautifully is a purely female prerogative, and men do not have to monitor their appearance at all. The Lanvin brand is known worldwide as a trendsetter in classic men’s style. The first buyer of Lanvin was none other than the author of Cyrano De Bergerac, Edmond Rostan.
Now the stronger sex can choose clothes in two directions: Paris and Tradition.
The Tradition line is an exclusive, not cheap. Tradition clothing is hand-made, often on order.
The Paris line is more democratic. It combines the three previously released lines: Classic, Studio and Sport. There are both classic-style things and clothes for people who lead an active lifestyle and prefer to look “from Lanvin” even during moments of relaxation.
Designers at Lanvin Fashion House skillfully combine French sophistication and avant-garde trends. Adhering to the traditions of the House in an impeccable tailoring of a business suit, Lanvin fashion designers experiment a lot with the textures of fabrics. The most solemn evening dresses and mantles do not look pathetic at all, but simply and elegantly – taffeta, brocade, and rhinestones do not interfere with this impression at all. And no less elegant and expensive look at Lanvin their favorite plain-weave woolen fabrics, canvas and raincoat fabric. Lanvin is sophistication and chic, without artificiality and falsehood.
The very name of Lanvin Fashion House has long been an indicator of the true class – both the very things of this brand, and evidence of the impeccable taste of the one who chooses them.