On January 21, 2007, the famous Christian Dior haute couture house celebrated its creator’s 102nd birthday. Crossing the “boundaries” in the fashion world, the great designer Christian Dior invented the “Haute Couture”.
A young man whose childhood passed with his parents in Normandy quickly decides to drop out of his studies at the prestigious School of Political Sciences in order to devote himself to art. In 1928, he opened an art gallery where he exhibited paintings by such great artists as Pablo Picasso, Salvador Dali and Jean Cocteau. Returning from military service in 1935, Christian begins to sell sketches of hats and dresses for fashion houses. He then works as an illustrator in the French magazine Illustrated Figaro. In 1938, Christian was hired by Robert Piquet, the most famous Parisian couturier of the time, to work at the fashion house. Christian also works closely with the famous Lucien Lelong.
In 1942, Christian created his own perfume laboratory, which later grew up in the company “Christian Dior Parfum”. The first Christian Dior clothing collection was presented in February 1947. She received the name “Corolla Line” (“Corolla” – a variety of roses). Americans dubbed this line “The New Look” (“New image”). Signs of the “New Image” were skirts almost to the ankle length (either narrow, or wide and lush); soft shoulder line; kimono sleeves; slender “hornet” waist; tightly tightened corsets; high heels; effective and contrasting accessories. This image was created specifically for the “flower woman”. This collection marked the beginning of a great career as a talented couturier.
Dior returned Paris to its place on the world fashion map. In the 1950s, Christian Dior’s house was the largest and most profitable haute couture house in Paris. The great fashion designers Pierre Cardin, Yves Saint Laurent and others began their work with Christian.
Dior was the first to develop a system for selling licenses for stockings, cosmetics, as well as all other accessories for his own collections. In 1947, he founded his own fashion house, on Montaigne Avenue, near the Champs Elysees.
Soon, his emblem – two letters “CD”, designed in the style of a Louis XVI medallion – will become known outside of France. To date, Christian Dior has settled in Europe, the USA, Japan and Asia. In 1987, the Dior house was bought out and since then belongs to the LVMH group (Louis – Vuitton – Mo? T – Hennessy) – the largest concern in the luxury goods market. Since 1999, John Galliano has been appointed creative director of many Christian Dior women’s clothing lines, as well as an advertising director.
Today Christian Dior is not only the name of the great Couturier: it is also an international enterprise with a staff of more than 56 thousand people. Christian Dior House presents haute couture collections for women, as well as ready-to-wear collections for women, men and children. Dior is equally famous in the field of cosmetics and accessories. Makeup by Dior and all his skin care lines; perfume – the famous “Miss Dior”, released in 1947; handbags; belts; hats and many other accessories are sold worldwide. The company also gives preference to wines and spirits (champagne, cognac). In 2006, the sales volume of the Dior Group amounted to more than 16 million euros. A far from small amount will allow the group to successfully continue to acquaint the world with the name of Christian Dior.
Dior died in Italy on October 24, 1957. In his family home, in the hometown of Granville, the Christian Dior Museum now exists.
Christian Dior is recognized as the unspoken king of post-war fashion. His sensual silhouette “New Image” immediately became a legend. Dior was also the first to come up with a new way of doing business in the fashion industry in the postwar years. It was he who combined the production of various types of products under one brand, thereby creating the first “fashion empire” in its history.
Christian Dior was known not only in France; clients from the USA also came to him. Sam Dior was invited to London with a private collection for the royal family – despite the fact that princesses Elizabeth and Margaret were forbidden to wear things in the style of “New Look”. He wore ballet, pop and movie stars such as Edith Piaf, Marlene Dietrich and Gloria Swenson.
After the death of Dior, the fashion house was headed by 21-year-old Yves Saint Laurent, who was subsequently replaced by Mark Bohan. When the fashion house passed into the possession of the world’s largest luxury goods manufacturer LVMH, the young British rebel John Galliano was appointed chief designer of Christian Dior House.
Galliano made a revolution in the house of Christian Dior, breathing in his classic image a fashionable and innovative sense. He combined the haute couture and ready-to-wear collections into one using completely different types: these are the legendary New Look, a dandy from the time of Edward VII, women of the Massa tribe, Indian princesses, rappers, Peking opera divas, Rasta and leopards …