Diesel is Italy’s famous fashion house that offers original clothing for women and men, for children and adults. This is a special style, not only in clothes, but also in life. Diesel jeans are especially popular all over the world, including in Russia.
The company was founded in 1978, during its existence it was able to achieve truly grandiose results. Today, the total turnover of the Diesel house is approximately 850 million euros per year.
Diesel owes its success to the head of the fashion house, Renzo Rosso, who since 1985 has been its sole shareholder. This is a brilliant person for whom, according to him, the Diesel brand is not just work, but his whole life. And this statement is fully justified, you just have to look at the biography of this amazing person.
Renzo Rosso – the son of a farmer from a poor family, contrary to the desire of his parents to continue the family business, he entered the Marconi Technical Institute in Padua, where he studied the most modern methods of textile production. His choice was not accidental, Renzo wanted to sew and design clothes from childhood, he created his first models at the age of 14, when he began to sheathe his friends.
Rosso zealously pursued his dream and in 1978 became the manager of a small firm that sewed clothes for several different brands, but he wanted more. It took him 8 years to become a full-fledged, sole owner of a company called Diesel.
Rosso named his brand just for a reason. At that time, the oil crisis, Diesel was associated with something avant-garde, innovative, different, it was Renzo who saw his clothes like this and remains to this day.
The fashion house has a huge network of branded boutiques around the world, there are shops in Russia. In Diesel branded stores you will find a variety of models of clothes and shoes for children and adults, a large assortment of accessories, perfume, jewelry and other things needed by real fashionistas and women of fashion.
Each year, the brand offers its admirers two seasonal collections, each of the collections has as many as 20 thousand items. With this choice, you must admit, it is very difficult not to choose something for yourself.
Compared to other brands, the Diesel fashion house has a fairly large number of lines from which it may well make you dizzy. Designers and the head of the company tried to take into account the tastes and needs of almost all social groups.
Diesel Denim, Spare Parts (underwear, belts, accessories), Diesel Leather, Diesel Kids, 55 DSL (line for snow and skateboard), Jewelry Diesel, Diesel Shades (sunglasses), Diesel Perfume – this is an incomplete list of all production areas fashion house. Moreover, the company is not going to stop there, in the future it is planned to expand production due to other types of products.
Thus, if you want to always look especially, to always be one step ahead of world fashion, to have your own style, then Diesel clothing is created for you!