Brand Alexander McQueen
The brilliant British designer Alexander McQueen (Alexander McQueen) passed away on February 11, 2010, leaving a huge amount of interesting ideas, creative images and magnificent masterpieces of his work as a legacy to the fashion world. He turned every fashion show into an unforgettable show: either models showed outfits in the pouring rain, being a very sexual sight, then, walking along the catwalk in white muslin dresses, they became victims of robots creating unpredictable patterns on their dresses with the help of jets of colors. There were more shocking tricks – he was a master of shocking: in the summer collection of 1995, fashion models appeared before the public in dresses soiled with blood, which terrified everyone. This behavior of the young designer served as the basis for his nickname – “British Fashion Hooligan.”
The real name of the designer is Lee McQueen. He was born in 1969 in the family of one of the London taxi drivers, was the sixth child. Since childhood, he loved to draw dresses for his sisters, so there were no problems with choosing a profession. At the age of 16, Lee went to work as an apprentice at the Anderson and Shepherd studio, then – a tailor to the legendary Gieves & Hawkes House. His specialization was tailoring men’s suits, and among the clients were the most respected people in London, including Prince Charles.
McQueen Collection 2008
Alexander McQueen (Alexander McQueen) – photo: Collection of McQueen in honor of Blow 2008
Defense of the thesis of Lee McQueen at the end of the London College of Art. St. Martin in 1991 made him famous: there were many publications in the press. The theme of the work is “Jack the Ripper Stalks His Victims” (Jack the Ripper tracks down his victims). The collection, which included leather tops with blood stains and low-rise pants, was bought by Isabella Blow, a well-known journalist and stylist. She became a friend and patron of the designer, insisting on a name change. So Alexander McQueen appeared.
After college, he worked for Japanese designer Koji Tatsuno, then for Italian fashion designer Romeo Gigli in Milan. Since 1993, he presented his collections of costumes at London Fashion Weeks. By decision of the British Fashion Council, in 1996, Alexander McQueen was awarded the “Best Designer of the Year” award, after which he was invited to the post of art director at Givenchy House.
McQueen latest collection 2011
McQueen possessed all the necessary qualities to lead the famous Fashion House: talent, knowledge of the secrets of tailor’s art, creativity and courage of thinking. His task was to revive the image of the Givenchy brand, to make it more relevant from the point of view of modernity, in order to attract public attention and increase sales of finished products. McQueen did not deceive the expectations of the House’s management: his created jackets with accented shoulders, fringed leather suits and dresses decorated with bugles sold well. In 1997, he again received the title of “Best Designer of the Year.” However, in early 2001, the designer left Givenchy to create his own Fashion House: the owner of the trade giant PPR, billionaire Francois Pinault made him an offer that could not be refused!
Each show of the Alexander McQueen House collection became a sensation in the fashion world: everything was unusual – both the performance played in front of the audience and the designer’s creations themselves! In 2002, a fashion show took place in the gloomy walls of the last refuge of Marie Antoinette: the heroine of the fairy tale, but not Red, but the Purple Riding Hood, surrounded by live wolves took to the podium! In 2003, models showed dresses in the tunnel: chic multi-meter trains, hand-painted, developed beautifully under the influence of a hurricane. In 2004, there was a dance marathon on the podium, in 2005 – a mysterious collection inspired by the images of Alfred Hitchcock, in 2006 – a hologram – Kate Moss in a chic dress, as if shrouded in a cloud of smoke, soared in the air. Unusual makeup and hairstyles, awesome hats, breathtaking shoes, amazing bags, a great fit, decoration and an artistic solution to clothes – everything was impressive in his collections!
McQueen Bag Collection
In the summer of 2003, the designer received the title of Commander of the Order of the British Empire (CBE), the British award “Best Designer of the Year” for the fourth time (the third – in 2001) and was recognized as the Designer of the Year by the Council of Designers of America.
In 2005, Alexander McQueen developed a collection of sports shoes for the company Puma, in 2007 – created a series of suitcases and travel bags for the Samsonite Black Label.