Louis Vuitton Brand
The French brand Louis Vuitton (Louis Vuitton) is one of the most prestigious in the fashion world: the most expensive and coveted bags have this particular brand! For 160 years, this brand has been the standard of high quality and impeccable style.
The founder of the brand Louis Vuitton was born in 1821 in a poor family, so he worked since childhood, helping his father, a joiner. At the age of 14, he went on foot to Paris from the town of Franche-Comté, which was 400 km from the capital.
Entering work as an apprentice to the master in the manufacture of travel trunks, he soon became a specialist in his field. He also coped with the duty of a luggage packer for traveling in manufactured trunks and boxes, so Empress Eugene, wife of Napoleon III, entrusted him with taking care of her things. This played a positive role in the fate of Louis: in 1954 he opened his own production and the first trading house on the Champs Elysees.
Louis Vuitton Fashion
Four years later, Louis Vuitton invented a suitcase with a flat lid, more convenient than a chest: it was a sensation in the manufacture of travel goods! The products of Louis Vuitton House became very popular, which allowed to expand their production. All Louis Vuitton brand products were luxury.
Brand Product Features
The success of the brand did not go unnoticed by fraudsters: fakes appeared on the market. To avoid fakes, Louis began to produce products using striped fabric. In 1888, his son Georges launched a line of chess products with the same purpose, and then created branded material adorned with the brand’s legendary monograms. At the end of the 19th century, Louis Vuitton House significantly expanded its product range, which began to include handbags, cosmetic bags, bags for traveling by car, bags for wine merchants, etc.
Since 1936, when Louis’s grandson, Gaston Louis Vuitton, was already running the Fashion House, the brand’s handbags were made to order. After the invention in 1959 of a new fabric based on cotton, linen and polyvinyl chloride, which has exceptional properties, sales of the brand’s products skyrocketed.
Among the fans of the brand Louis Vuitton – the most wealthy and respected people.
Louis Vuitton brand today
The Louis Vuitton fashion house is one of the most influential in the world: after the death of Gaston-Louis Vuitton in 1969, the company continued to develop and in 1987 merged with Moët-Hennessey, forming the powerful LVMH Group corporation, which owns a huge number of fashion brands.
Since 1998, when Mark Jacobs came to the post of creative director of the Fashion House, clothes, shoes, and jewelry began to be produced under the Louis Vuitton brand.
The classic canvas for leather goods of the brand, decorated with monograms, thanks to the efforts of Jacobs becomes more diverse: multi-colored, presented in 33 shades, varnished, and also made of denim.
Louis Vuitton branded stores with a strong architectural focus are located in more than 56 countries.
According to the results of the shows, the Louis Vuitton fall-winter 2011-2012 collection of accessories was recognized as the most relevant and fashionable! Great bags, crocodile leather handcuff bracelets, patent leather corset belts, uniform caps – all the elements of the collection are unusual and interesting!
The Louis Vuitton brand remains popular and prestigious: it, like aged wine, is getting better every year!