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How is a fashion house different from a fashion brand or just a fashion designer Studying the world of fashion, you probably have come across the term “Fashion House” more…

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Brand Hubert de Jivanschi

Hubert de Givenchy, the french high-end French fashion designer, is the benchmark for sophisticated elegance, impeccable taste and beauty. His work was a success on a planetary scale thanks to his talent and desire to create “luxury for all”: he was the first to produce extra-class ready-made clothes, arguing that “luxury has a future only if it is democratized”.

Hubert de Givenchy was born in Beauvais on February 21, 1927 in the family of a pilot who died when his son was two years old. Mother dreamed of a lawyer career for him, but Hubert decided to connect his life with the art of costume after a trip to the fair in 1937. The exposition of the Fashion Pavilion, where the works of the 30 best fashion houses in France were presented, was simply fascinated! Interest in the costume was not accidental, because his grandfather in his youth was a student of the famous painter Camille Corot, then – the head of the production of decorative fabrics and a collector of historical costumes, flags and furniture, and his sisters were engaged in the manufacture of clothes for a fashion store.

The outbreak of the war, which changed the world, only strengthened Hubert in his desire to become a fashion designer: he wanted to return beauty and harmony to life, which was replaced by devastation, wretched rags and uniforms. After the liberation of the capital, he left for Paris and went to study at the Ecole des Beaux Arts (school of fine arts).
Stars in Givenchy Outfits
Hubert de Givenchy (Hubert de Givenchy) – photo: Drew Barrymore; Cate Blanchett; dress with a cross.
Milestones
Life in Paris was full of opportunities for growth and self-realization: in parallel with his studies, he worked as a draftsman with fashion designer Jacques Fath, then he was an assistant with Robert Piguet, Lucien Lelong and Elsa Schiaparelli ) Having received an education and experience in the field of fashion, Hubert de Givenchy was able to realize his dream – to open his own Givenchy Fashion House in 1952. Relatives helped with the money. He was then only 25 years old!

Audrey Hepburn dressed in Givenchy’s success from the first steps in the fashion world, despite the fact that there were only 15 people at the closed show of his premiere collection! The reviews from the experts were wonderful, and the next year Givenchy boutiques were already opened in Zurich, Rome and Buenos Aires. The face of the Fashion House was Bettina Graziani – a well-known model and press agent. The famous white blouse, the sleeves of which were decorated with frills with black and white trim, got her name – “Bettina blouse”.

In 1953, Givenchy met designer Cristobal Balenciaga, who became his friend and adviser. The meeting with actress Audrey Hepburn, who became Muse Givenchy, took place in the same year: she turned to Cristobal Balenciaga with a request to create costumes for the heroine of the film “Sabrina”, but he, referring to her busyness, redirected her to Hubert.

Hubert Givenchy had not only fruitful cooperation with Audrey Hepburn, but also a reverent friendship: he created costumes for her both in films and in life, adoring and adoring this woman. In his dresses, she received an Oscar for her role in the film Roman Vacations, she married at the age of 39 a second time, etc. He considered friendship with her his main privilege in life!

In 1955, the designer received an Oscar for costumes for the film Sabrina, and the heroine’s elegant white dress was recognized as the second most beautiful in the world according to opinion polls conducted in the 21st century!

The outfits of Audrey Hepburn from the films “Breakfast at Tiffany’s” and “Funny Face” brought him world fame of the creator of the image of a real lady.

Hubert de Givenchy did not strive for revolutionary transformations in the costume: he praised classical aesthetics and beauty with his work. Femininity, simplicity and elegance, sophistication of shapes and silhouettes, impeccable cut and finish are characteristic features of Zhivanshi’s stunningly refined style!
Drawings and pictures of Givenchy
Hubert de Givenchy (Hubert de Givenchy) – photo: designer muse; sketch of Hubert and Audrey Hepburn

In 1957, he created the company “Parfums Givenchy”, whose products – perfumes, eau de toilette, cosmetics – complemented the image of the lady created by the couturier. Until today, such Givenchy fragrances as Amarige, Xeryus, Ysatis, Organza have remained popular.

However, in 1983, Parfums Givenchy was sold and merged with Champagnes Veuve Cliguot, which later became the property of LVMH. In 1988, the same powerful corporation bought the Givenchy House, however, its art director Hubert de Givenchy remained until 1995.
Perfume Givenchy
Having decided to renew the Givenchy brand with creative ideas, the management considered it necessary in 1995 to put in the position a young and talented John Galliano.
Givenchy brand today

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