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The Prada brand
The prestigious Italian brand Prada today is known to everyone and everyone thanks to the Hollywood film “The Devil Wears Prada”. Despite the solid history of the brand, which was founded back in 1913, world fame came to it relatively recently.
Bags Prada – advertising poster
Brand History
The brand’s history began with the Fratelli Prada (Brothers Prada) company, which owned an elite travel suitcase factory. Mario Prada, the founder of the brand, focused on wealthy customers using walrus leather for his products. His daughter Louise, who took over the management of the company in 1958, expanded the range of products: luxury bags made of python and crocodile leather, inlaid with rhinestones and shells of turtles, were in demand in Europe and America. Continue reading
Moschino
Fashion house Moschino, whose value is estimated today at approximately 210 billion Italian liras, was founded by Franco Moschino. Moschino brand stores are located in major cities around the world, such as Osaka, Rome, London, Las Vegas, Abu Dhabi and Moscow.
The history of the Franco Moschino house began in 1985, it was then that the designer created two of his own collections, Cheap and Chic and Moschino Jeans. Prior to this, Franco worked for eleven years at Versace Fashion House. He was inspired by the desire to create models designed for the street to create his own clothing line; he was an opponent of ostentatious high cost and luxury. Continue reading
