The prestigious Italian brand Prada today is known to everyone and everyone thanks to the Hollywood film “The Devil Wears Prada”. Despite the solid history of the brand, which was founded back in 1913, world fame came to it relatively recently.
Bags Prada – advertising poster
The brand’s history began with the Fratelli Prada (Brothers Prada) company, which owned an elite travel suitcase factory. Mario Prada, the founder of the brand, focused on wealthy customers using walrus leather for his products. His daughter Louise, who took over the management of the company in 1958, expanded the range of products: luxury bags made of python and crocodile leather, inlaid with rhinestones and shells of turtles, were in demand in Europe and America. Continue reading
A success story begins with trifles. You can work without sparing yourself, but you can’t get anywhere and remain unknown. You always need a small happy occasion – the appearance in the right place at the right time, a new idea, an unusual outfit … The story of Oscar de la Renta began with a single dress.
He was 28 years old, he graduated from the Madrid Academy of Fine Arts and was a “free artist” in the field of fashion and design. His acquaintance, the daughter of the American ambassador to Spain, wanted to go to the prom in a beautiful unusual dress. Young de la Renta willingly agreed to create a graduation outfit for her. Thanks to the author’s item, the ambassador’s daughter appeared on the cover of Life magazine. Shortly after a successful debut, Oscar de la Renta began working at the Balenciaga Fashion House, and after a couple of years he changed his place of work and the country in which he lived. For some time he worked in Paris for the benefit of Lanvin Fashion House. Continue reading