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Lacoste is one of the most famous and respected fashion houses in France. A small green crocodile – the company logo – is known to almost everyone, and in the 80s, Soviet people were ready to stand in long lines in order to buy a sweater, polo or T-shirt with a “toothy” label. Now the popularity of the Lacoste brand has not only not decreased, but even increased.
Under the brand name of this multimillion-dollar corporation, a huge amount of sports equipment, clothes, perfumes and other products are now in great demand all over the world. What does the brand owe such popularity?
The founder of the fashion house is Rene Lacoste – a famous tennis player, the “hero” of France. For his country, he is the same star as, for example, Pele for Brazil. Continue reading